Nemi Ads

  1. Overview on Facebook Cost Per Mille (CPM) CPM is a familiar term when it comes to ad costs on Facebook, directly affecting ad campaign performance. By understanding the connection between CPM and campaign effectiveness, you can optimize your overall campaign. 1.1. What is Facebook Cost Per Mille (CPM) CPM, or Cost Per Mille, represents the cost for  1,000 ad impressions  on Facebook, serving as a key metric to maximize brand awareness and reach. CPM Formula : CPM = Advertising cost x 1,000/Number of impressions Example : For a $6,000 ad spend campaign earning 5,000 impressions, your CPM would be: 6,000 x (1,000/5,000) = 1,200. Your CPM is $1,200. 1.2. Why is CPM Facebook Ads important? In the  awareness phase  of an ad campaign, CPM is a valuable metric for tracking ad performance and guiding businesses in making informed decisions. Here is why this metric matters: Boost brand recognition:  CPM is paid for ad impressions, especially for new brands, pro...

  1. What is CPAS Facebook? CPAS Facebook, meaning Collaborative Performance Advertising Solution, is a one-of-a-kind advertising platform that aims to improve collaboration between brands and e-commerce retailers. CPAS, which debuted in February 2019, enables marketers to use  dynamic ads  to sell their products on Facebook, targeting potential customers based on their buying habits and preferences. With CPAS, marketers may use data from e-commerce platforms (e.g Shopee, and others) to retarget customers who have expressed interest in their offerings. This relationship benefits both the brand and the retailer by increasing visibility, conversion rates, and, eventually, sales. Key Features of Facebook’s CPAS: Dynamic advertisements:  Facebook’s CPAS uses dynamic ads to automatically show users products they’ve viewed or shown interest in online. These ads appear in various places like Facebook feeds, Instagram stories, and more, tailored to each user’s activity. Data...

1. What is Facebook Cost Per Action? CPA is a metric that allows Facebook to charge brands for promoting content to specific audiences. CPA actions include link clicks, page visits, newsletter signups, page likes, lead generation, and app installs. CPA refers to the cost a business incurs to acquire a customer or potential customer, while ROI measures the return on investment from marketing activities. These two metrics are related, as the cost of acquiring a customer directly impacts the final profitability of that investment. For example, after selecting a target result, such as a product purchase, you track user engagement with Facebook ads that lead to completed transactions or any other specific goals. By analyzing these interactions, you gain a better understanding of how effectively your ads drive users to make purchases, allowing you to make adjustments to optimize ad performance and improve conversion rates. CPA is a metric to measure performance and successful of an ads campa...

  1. Key takeaways: Video Ads vs Image Ads Facebook Both image and video ads aim to engage audiences and drive conversions, appearing in similar in-feed positions and offering targeted reach. However, their impact differs significantly. Video ads generally achieve higher engagement rates by capturing attention with motion and sound, making them ideal for storytelling and brand-building .  In contrast, image ads quickly convey messages without requiring significant viewer time, making them better for immediate call-to-action campaigns. However, image ads are generally less expensive to produce. Video Ads vs. Image Ads on Facebook: Key Differences in Engagement and Impact for beginners. Xem thêm tại:  https://nemiads.com/blog/video-ads-vs-image-ads-facebook/

  1. What is CPM? CPM, also known as Cost Per Mille, is the price you pay for 1,000 impressions on your Facebook Ad. Typically, CPM is prioritized at the initial stage of a campaign when there is a need to increase brand awareness and reach. It is ideal for new brands or products/services with the primary goal of increasing brand impressions. CPM Formula :  CPM = Ad spend x 1000/ Impressions Example: For a $6,000 ad spend campaign earning 5,000 impressions, your CPM would be $1,200. Thanks to CPM, businesses can raise audience awareness about their image and reputation. 2. What is CPC? Different from CPM, CPC (Cost Per Click) is more focused on the later stages when a brand has a certain position in the market. Defined as the price you pay for each click on your Facebook Ad, CPC is best for driving traffic and conversions, directly affecting sales and profit. CPC Formula: CPC = Advertising cost/ Number of clicks. Example: If you spent $6,000 and got 400 clicks, your CPC would ...

1. How to change Time Zone in Ads Manager While changing the Time Zone is relatively simple, it can also be tricky for first-time users of Facebook Ads Manager. Here is a step-by-step guide to change time zone in Facebook Ad Manager from NEMI Ads for digital marketers of all experience levels: 1.1. Step-by-step guide to change Time Zone in Meta Business Suite Adjusting the Time Zone in Ads Manager varies slightly between a computer and a mobile device. To help perform the task most conveniently, we will give you specific instructions for both devices. On Desktop Log in to your Facebook Advertising account. Click the “Settings” button in the top-right corner. Select “Account Settings” from the drop-down menu, scroll down to the “Account Settings” section and click on “Timezone.” Click the “Change timezone” button and select your time zone and save your changes. On Mobile phone Log in to your Facebook account and go to Ads Manager Click on the menu icon (☰) in the top left corner and sel...