Video Ads vs Image Ads Facebook – Which Delivers Better Results?
1. Key takeaways: Video Ads vs Image Ads Facebook
Both image and video ads aim to engage audiences and drive conversions, appearing in similar in-feed positions and offering targeted reach. However, their impact differs significantly.
Video ads generally achieve higher engagement rates by capturing attention with motion and sound, making them ideal for storytelling and brand-building.
In contrast, image ads quickly convey messages without requiring significant viewer time, making them better for immediate call-to-action campaigns. However, image ads are generally less expensive to produce.

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