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Showing posts from September, 2024

Why is my Facebook ad still in review? How to fix it

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  1. Facebook Ad review process Facebook’s review system is designed to assess all ads before they are delivered. Essentially, this system relies on automated technology based on Meta’s algorithms. However, to improve the accuracy of the review process, the platform also requires manual reviews from a team of experts. Accordingly, Facebook reviews ads based on the following factors: Landing page : The landing page linked in the ad needs to be properly designed; the product information described on the landing page must be consistent with the ad content. Ad content : All elements in the ad, such as images, text, videos, etc., must comply with the platform’s policies. Thus, only when the marketing material meets all these conditions can it “conquer” the platform’s stringent system within 24 hours. On the other hand, if the system detects any irregularities, it will need to be reviewed by manual evaluators, and the review time will extend beyond 24 hours. In some cases, if the ad viol...

Why is my CPC so high on Facebook? 6 simple ways to lower

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1. You’re in an industry with super high CPC averages Reason High CPC may stem from fierce competition in the business sector where your company operates. If your product targets a popular audience with high demand, it’s inevitable that other brands will aim for the same target group. This increases the demand for ads, leading to intense competition in auctions, thus driving up CPC. Solution In this case, NEMI Ads will show you how to decrease CPC on Facebook by apply the following measures: Choose the right bid:  Adjust your bid to find the most suitable price, ensuring  reasonable costs while still achieving the desired advertising effect. Narrow your customer segment:  Instead of targeting a large customer group, focus on a more specific audience, such as narrowing down age range, income, or geographic location. For example, in fashion, instead of targeting women aged 40, you could narrow it down by adding the location as Manila and income level as 5000 Pesos. Choosing...

How to Fix and Troubleshoot Facebook Invalid Parameter Issues?

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  1. What Is Facebook Invalid Parameter Error? Code Description  100, sub-code 1487694 Invalid parameter. The category you selected is no longer available. Some behavioral targeting categories have been discontinued. If you try to use these categories to create ads, the request will fail and return this error. 100, sub-code 1752129 Invalid parameter. This task combination is not supported. To assign users to this ad account-validated feature, you must pass in a task combination defined during the matching process. In short, Invalid Parameter or “Facebook invalid parameter error” usually occurs when an application or user tries to perform an action on Facebook that includes incorrect or unexpected parameters. This error can arise in a variety of situations, such as when using Facebook APIs, creating ads, or posting content. Facebook invalid parameter error usually occurs when an application or user tries to perform an action on Facebook that includes incorrect or unexpected par...

Cut Costs Effectively: Your 2024 Guide to CPM on Facebook Reels

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  . Why does CPM matter with Facebook Reels? CPM, or Cost Per Mille, is the price you pay for 1,000 impressions on your Facebook Ad. Typically, CPM is prioritized at the initial stage of a campaign when there is a need to increase brand awareness and reach. It is ideal for new brands or products/services with the primary goal of increasing brand impressions. Facebook Reels has become the choice for many creators to run ads instead of videos or images. This is partly due to the CPM of Facebook Reels Ads. Here’s why this metric is crucial: Optimize ad performance:  When facing a high CPM, identifying the reasons behind ineffective ads allows you to focus on making adjustments that will better align your ads with the target audience, leading to increased engagement. Discover the best ad format:  By comparing Reels ads with other formats like Image ads, Carousel ads, etc., in terms of cost and impact, you will be able to choose the most suitable format for your campaign. Stay...

Guide to Finding and Optimizing Facebook High CPM Niches

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1. Overview on Facebook Ads Niche Understanding and effectively targeting the right Facebook ad niche is essential for maximizing the profitability and success of your digital marketing campaigns. 1.1. What is Facebook Niche? A “niche” on Facebook refers to specific submarkets or groups of users who share similar interests, needs, and behaviors. High CPM Niche  refers to a niche where the Cost Per Mille (CPM) is higher due to increased competition or the premium nature of the audience. Advertisers may be willing to pay more to reach these specific, often more lucrative, audiences. Understanding why identifying the right niche is crucial for Facebook advertising is key to maximizing the effectiveness of your campaigns. Targeting the correct niche ensures that your ads are seen by the right people, leading to higher engagement and a better return on investment. Identifying the right Facebook niche is key to reaching your target audience and maximizing ad effectiveness. Xem thêm tại:...

Minimize Facebook Cost Per Lead: The 2024 Guide for Real Estate

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  1. Overview on Facebook Cost Per Lead (CPL) for Real Estate 1.1. What is Facebook Cost Per Lead (CPL) for Real Estate? Cost Per Lead (CPL) is a metric that measures the cost incurred for acquiring a lead through Facebook Ads. In the real estate sector, this typically refers to the cost associated with obtaining the contact information of a potential buyer or seller. Given the high value and often lengthy process of real estate transactions, monitoring CPL is critical for professionals and companies aiming to convert these leads into successful deals. The formula for calculating CPL is straightforward: CPL = Advertising cost/Total number of leads generated For example, if you spend $6,000 on Facebook Ads and generate 20 leads, your CPL would be $300. This metric helps real estate professionals gauge the effectiveness of their ad spend and make informed decisions about their advertising strategies. Cost Per Lead (CPL) is a metric that measures the cost incurred for acquiring a lead...