Why is my CPC so high on Facebook? 6 simple ways to lower

1. You’re in an industry with super high CPC averages

Reason

High CPC may stem from fierce competition in the business sector where your company operates. If your product targets a popular audience with high demand, it’s inevitable that other brands will aim for the same target group. This increases the demand for ads, leading to intense competition in auctions, thus driving up CPC.

Solution

In this case, NEMI Ads will show you how to decrease CPC on Facebook by apply the following measures:

  • Choose the right bid: Adjust your bid to find the most suitable price, ensuring reasonable costs while still achieving the desired advertising effect.
  • Narrow your customer segment: Instead of targeting a large customer group, focus on a more specific audience, such as narrowing down age range, income, or geographic location.

For example, in fashion, instead of targeting women aged 40, you could narrow it down by adding the location as Manila and income level as 5000 Pesos.

Choosing the right bid is a key solution of how to reduce CPC on Facebook Ads.
Choosing the right bid is a key solution of how to reduce CPC on Facebook Ads.

Xem thêm tại: https://nemiads.com/blog/why-is-my-cpc-so-high-on-facebook/

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