Why is my Facebook ad still in review? How to fix it

 

1. Facebook Ad review process

Facebook’s review system is designed to assess all ads before they are delivered. Essentially, this system relies on automated technology based on Meta’s algorithms. However, to improve the accuracy of the review process, the platform also requires manual reviews from a team of experts.

Accordingly, Facebook reviews ads based on the following factors:

  • Landing page: The landing page linked in the ad needs to be properly designed; the product information described on the landing page must be consistent with the ad content.
  • Ad content: All elements in the ad, such as images, text, videos, etc., must comply with the platform’s policies.

Thus, only when the marketing material meets all these conditions can it “conquer” the platform’s stringent system within 24 hours. On the other hand, if the system detects any irregularities, it will need to be reviewed by manual evaluators, and the review time will extend beyond 24 hours. In some cases, if the ad violates advertising policies, it may be rejected immediately.

Facebook Ad Review Process.
Facebook Ad Review Process.

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